Sept. 11, 2017
Canadian Music Café Showcases Canada’s Musical Talent
TORONTO—Canada’s musical future will be on display again this year during the Toronto International Film Festival (TIFF) as some of the country’s most promising artists are highlighted at the 2017 Canadian Music Café on Sept. 11-12.
The Canadian Music Café brings together fresh Canadian talent and industry professionals for potential song placements in TV, film, advertising and video games. The Café provides a unique showcasing opportunity in an intimate setting for selected Canadian musical artists to perform for hand-picked music supervisors from Canada and around the world.
This year’s line-up of artists includes Walrus (Nova Scotia), KROY (Quebec), The Pack A.D. (British Columbia), JP Saxe (Ontario), Keshia Chanté (Ontario), Fast Romantics (Ontario), Luca Fogale (British Columbia), Lowell (Ontario), Geoffroy (Quebec) and Lido Pimienta (Ontario).
“The potential for networking and discovery of talent is making the Café a must-attend session for artists and music supervisors,” said Stuart Johnston, president of the Canadian Independent Music Association. “It’s a key part of the effort to combine this country’s talent, entrepreneurial expertise and global reach to maximize the contribution of the music companies and our creators to the advancement of the Canadian music industry—both at home and abroad.”
Leveraging Canadian Talent
The Café, now in its ninth year, is a joint initiative produced by the Canadian Music Publishers Association and the Canadian Independent Music Association, with the support of the Government of Canada, through the Canada Music Fund, the Ontario Media Development Corporation, through the Ontario Music Fund, and the City of Toronto.
“The federal government is very pleased to support the Café which celebrates the best of Canada’s creators and provides opportunities for Canadians to leverage their tremendous talent,” said Arif Virani, Parliamentary Secretary to Heritage Minister Mélanie Joly. “It is clear to me today especially that Canada’s export potential in our musical talent and the critical relationship between creators and the companies that support them will be brought to bear. Canadian cultural industries represent a key economic sector of our economy with the potential for inclusive growth, job-creation and opportunities for the country’s middle-class.”
Capitalizing on the international attention placed on Toronto during TIFF, the Café seeks to bring the very best in new Canadian music to the ears of film and television music supervisors and the filmed media community gathering for the festival. Last year, the event was widely noted on social media and given high marks in a follow-up survey by artists’ managers, labels and their music publishers.
“In the midst of TIFF, a celebration of the best work our creative industries have to offer, the 2017 Canadian Music Café truly exemplifies this ethos and showcases our talented musicians,” said Eleanor McMahon, Ontario’s Minister of Tourism, Culture and Sport. “We’re thrilled to support the Canadian Independent Music Association as it leverages its network and expertise to develop this exciting annual music event.”
Unique “Song-to-Scene” Experience
Again this year, the Café will feature the very successful “Song-to-Scene” experience. Each Café artist or group will play one of their songs live along with a scene from a film, demonstrating how the artists can enhance emotion and storytelling through their music and adding a compelling, highly original element to the two-day event.
Bringing the Café to life is part of the mandate of CMPA and CIMA, trade associations who support and advocate for the national interests of Canadian music publishers and Canadian independent music companies, respectively.
Appropriate Support Can Unleash Canadian Potential
The success of the Café demonstrates the exceptional talent Canada is bringing to the world stage. “With appropriate funding support and updated copyright protection, the sector’s potential for growth, both at home and in the all-important global market, is unlimited,” said Margaret McGuffin, executive director of the Canadian Music Publishers Association.
About The Canadian Music Café
To learn more, please visit www.canadianmusiccafe.com.