Chris ClarkCategory: Music Supes 2018
Chris Clark is the Director of Music for Leo Burnett USA and its experiential & entertainment unit, HKX, as well as the lead music resource for the Publicis Groupe network in North America. He is responsible for music supervision, deal negotiation, licensing execution, music strategy and partnerships across the agency client roster including Samsung, Nintendo, P&G, Jim Beam, Esurance and many more.
He has been the music creative and/or negotiation lead for many major global or national sync placements including work for Samsung (The Beatles, Elton John, Lorde, Sylvan Esso, Sweet Spirit), Nintendo (White Denim, Rubblebucket), McDonald’s (Sophie, Moon Taxi) and Sprint (Wilco, Alexi Murdoch). As an industry expert, he has led music and advertising panel discussions at major festivals such as Cannes Lions Festival of Creativity, and MIDEM International Music Festival in France, the SPOT Music Festival in Denmark, SXSW Music Festival in Austin, the Tokyo International Music Market, and BMI Synch This in Nashville. He has contributed to or written industry expert articles for The New York Times, The Atlantic, Forbes, Huffington Post, Ad Age and others.
Career achievements include uniting Common and other Chicago rappers to create “Put The Guns Down”, an original anti-gun violence song/video for Chicago Ideas Week shortlisted in Cannes and winner at the AAA, One Show and AICP awards. His work won Best in Show, Best Original Song and Best Use of Licensed Music at the 2015 Association of Music Producer awards. In addition, he co-supervised and negotiated the deal for Samsung to feature “Royals” by Lorde in a 2013 global spot which launched the day after the song hit #1 on the Billboard charts. The spot was celebrated by Billboard magazine, Ad Week, Ad Age and as Shoot Magazine as the #1 usage of Music & Sound in 2013. In 2012, Chris created a re-recording of the classic Wilco song “I’m Always In Love” for Sprint, which won Best Music Placement in Advertising at the 2013 Midem Global Music Conference.
In addition to his work at the intersection of advertising and music, Chris helps run independent record label Tic Tac Totally and plays in several bands based in Chicago. Chris is a graduate of the University of Illinois with a degree in Advertising Communications.