Gabe McDonoughCategory: Music Supes 2018
Gabe McDonough is one of the most experienced music and branding professionals in the world, orchestrating music strategies for brands like Apple, Ford, Samsung, Coke, LG, Coach and many more.
After creating the music departments at Chicago powerhouse agencies Leo Burnett and DDB and a brief stint at Media Arts Lab in Los Angeles, McDonough joined MAS in 2015.
McDonough has built a reputation for finding and breaking emerging artists through memorable campaigns, including Santigold’s breakthrough “Lights Out” placement in Bud Light Lime commercials, and, more recently, Rachel Platten’s “Fight Song” used in Ford spots. Always looking for non-traditional ways to incorporate music into brand campaigns, McDonough even enlisted Wilco’s Glenn Kotche to “play” faucets for a Delta Faucet commercial.
Named one of Billboard’s “40 Under 40,” McDonough won the 2012 Midem Music Award for best use of a song in a commercial for a Sprint spot featuring a remake of Wilco’s “I’m Always in Love.” Prior to that, AdWeek also recognized one of his spots as one of the “5 Best Ad Songs of All Time.”
Also a musician, McDonough previously served as Governor of the Chicago Chapter of the Recording Academy. He has created and performed music spanning several genres throughout his music career, including electronic/techno (Thick Bricks), blues (Chicago Stone Lightning Band), and indie/experimental (BOAS).
At his current role at MAS, McDonough oversees the West Coast business in original music composition, music supervision and music strategy.